Mayo For Sam, Mayo For Salad

After digging up the email to Tinie Tempah’s agent from 2011, I got a rush of green and red to the head and thought I’d have to do something for the 2013 campaign. I have another song idea in the pipeline but to get the wheels lubed I decided to pitch this idea to Hellman’s:

Dear Hellman’s,

My name is X and I am a PR and marketing assistant with the Mayo GAA, based here in Castlebar, Co. Mayo, Ireland.

You might not know but our senior football team have recently won the Connacht Championship and now find themselves in the semi-finals of the All Ireland Championship. In two weeks they will be playing in the 80,000 seater Croke Park stadium in Dublin.

Myself and Aiden McLoughlin (PR manager) have been considering the idea of a joint campaign with yourselves, with a tagline something like ‘Which is the best Mayo in Ireland?’. The plan then would be to maybe get some double sided flags branded with a Mayo crest on one side and the Hellman’s logo on the other. We would distribute these around the county before the match and they’d be all over the stands in Croke Park. We are firm favourites to reach the final, and so such a campaign could potentially run into the last week of September.

Please feel free to get in touch if this sounds like an idea you might like to pursue and we can discuss in more detail.


Can you imagine if a crate load of Hellman’s/Mayo flags turn up at MacHale Park? There’ll be some head scratching that day. Maigh Eo abú.


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